Monthly Archives: August 2014

Miller Lite…Why Restages Often Fail–Part 1

Turning around a struggling brand is one of the most difficult things for a marketer to accomplish. Indeed once a brand goes into a prolonged sales and market share slump, seldom does it experience a quick turnaround. To deal with … Continue reading

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Multiple Segmentation Strategy

Of considerable interest was the recent announcement by Procter & Gamble to divest as many as 100 of their brands. In making the announcement, Chief Executive A.G. Lafley expressed the view, that “less will be much more”, as the sale … Continue reading

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5 Reasons Why Webcasts Are Mission Critical

Your strategy is set, your opportunities have been prioritized, your year one targets defined.  Many hours and dollars have been invested in creative development culminating in the best corporate meeting you’ve ever led. The finest sales and marketing team in … Continue reading

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