(855) 438-8326 ext. 702
Arthur B. Drogue is a recently retired executive from Unilever. For the past three years Art served as Senior Vice President of Customer Development for the America’s. Prior to that, he led Unilever’s U.S. Customer Development organization through eight years of outstanding growth and earnings success while merging five separate companies into one of the world’s preeminent Consumer Packaged Goods companies with over $45 billion in annual sales.
Art’s previous experience included Vice President of Sales at Bestfoods, Vice President of International and U.S. Sales for Nabisco, and Group Vice President for Northeastern Organization [NEO] Inc., a consulting group. Before that he spent 21 years with General Mills and held various executive positions in both their sales and marketing organizations.
His professional affiliations have included Chairman of the Global Marketing Committee of the Consumer Goods Forum based in Paris, the GS 1 U.S. Board of Governors, the Grocery Manufacturers of America Sales Council, the Board of Directors of Students in Free Enterprises (S.I.F.E.) including serving on the finance committee, the Board of Directors of the NACDS Foundation and the Board of Directors of Ruiz Foods.
Art provides expert keynotes on a regular basis on a range of subjects from Change Management to Sustainability and he continues to provide leadership in the field of Corporate Social Responsibility (CSR).
Art earned a Bachelor of Arts Degree in Economics from Stetson University and completed an Executive Management Program at Cornell.
(855) 438-8326 ext. 703
Don began his career on the sales team with Planters/Lifesavers as a Regional Manager in their Florida Territory. After the merger with Nabisco, Don’s talent at leading teams that consistently performed was recognized through his promotion to Director of Field Sales Training. Don worked diligently putting together and executing training models that took into account the demands of the fields sales teams while closing the communication gap between marketing and sales to ensure the two functions were operating cohesively. He continued his career with Nabisco as the Director of Wholesale Distribution and Convenience Stores. He was instrumental in bringing Nabisco single serve cookie business to the C-Store market – redefining the snack category with packaging innovations that leveraged existing products. Don ended his 23 year career with Nabisco working in their trade relations group where he worked closely with the Dinah Shore Golf Classic. This experience brought Don into the center of event marketing. He quickly taught his sales teams the importance of leveraging the sponsorship assets for executional and retail support in addition to relationship building opportunities.
Don went on to work at Sun-Beam, serving as their National Sales Manager of Distributor and Broker Networks, where once again his focus was on building the business while meeting the business objectives of both parties.
Don brings to the table a unique perspective for successful retail execution and the ability to meld the needs and objectives of marketing and sales to accomplish a variety of goals. He remains involved in event planning with a focus on leveraging assets to drive volume and improve program ROI.
(855) 438-8326 ext. 704
Buddy began his career in the CPG Industry at CPC International/Best Foods Division. He spent 29 years at Best Foods before joining Unilever in 1997. Throughout his 42 year career in the industry Buddy has worked many levels within the sales organization from Retail Sales Representative to VP Sales & Customer Development. Although Buddy’s experience is diverse, his core strength lies in his thorough understanding of sales teams and what makes them successful. He is an expert in the areas of leading and training sales organizations, assisting in their structure and design as well as in customer management. In addition, he has first-hand experience in successfully implementing programs for better retail execution and channel strategy. Buddy is active in the CPG industry, serving on the trade advisory board of GMA, FMI, Food Distributors International, NGA & WAFC. In 2004 he received the William H. Albers Award From FMI.
(855) 438-8326 ext. 705
Joe began his career in theatrical and TV production. He then spent 15 years in consumer products sales for Nabisco in the North Eastern Markets. Transitioning from the field to corporate at Nabisco, Joe became a Sales Planning Director and then Director of Communications where, for twelve years, he honed his unique array of business, creative, and technical skills. Literally advancing along the industry’s cutting edge, his expertise in corporate communications, award winning multimedia production, web and interactive technologies, Business Theater, marketing and customer development have enabled Joe to create an unparalleled resource for business growth and creative leadership.
(855) 438-8326 ext. 701
After graduating with a BA degree in Marketing from Michigan State University and an MBA from Wayne State University, Michael began his career at Coca-Cola Bottling Company. Starting as a Management Trainee, he was promoted within a year to the position of Marketing Planning and Research Analyst. After two + years with Coca-Cola, Michael joined Shedd’s Food Products, a division of Beatrice Foods, advancing to the position of Director of Marketing. It was in this role that he launched a new brand entitled Shedd’s Spread Country Crock, which quickly emerged as the largest brand in the spread segment. This caught the attention of Unilever, which purchased Shedd’s from Beatrice in 1984. Michael quickly advanced through the Unilever organization becoming a Vice-President of Marketing in 1989, and a Vice-President and General Manager in 1996. In this latter role, he had the pleasure of working on such American iconic brands as Hellmann’s, Wish-Bone, Bertolli, Mazola, Shedd’s Spread Country Crock, I Can’t Believe It’s Not Butter, Mrs. Butterworth’s, Skippy, etc. After retiring from Unilever in 2008, he decided to pursue a ‘second act’ as a consultant specializing in the CPG industry. As somebody who is capable of thinking at 35,000 feet while still knowing the operational details of the business, Michael has lent his considerable expertise as a consultant to a variety of CPG companies. Mike also serves an officer on the boards of the National Association of Margarine Manufacturers and Association of Dressings and Sauces, holding the separate roles of Chairman and Treasurer, respectively.