Tag Archives: segmentation strategy

What is a Brand? 5 vital branding questions…

Seems like a simple question and yet one gets as many answers as there are respondents.  The most frequent answer begins with a list of examples…  Something like… “Well, a Brand is… you know, Hellmann’s, or Axe or Planters Peanuts … Continue reading

Posted in Blog, Brand Building, Meetings & Events, News, Results, Uncategorized, Webcasts | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Multiple Segmentation Strategy

Of considerable interest was the recent announcement by Procter & Gamble to divest as many as 100 of their brands. In making the announcement, Chief Executive A.G. Lafley expressed the view, that “less will be much more”, as the sale … Continue reading

Posted in Blog, Brand Building, News, Results | Tagged , , , , | Leave a comment