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Turning around a struggling brand is one of the most difficult things for a marketer to accomplish. Indeed once a brand goes into a prolonged sales and market share slump, seldom does it experience a quick turnaround. To deal with … Continue reading
Posted in Blog, Brand Building, Uncategorized
Tagged brand positioning, brand restage, Coca-Cola, Coke, Miller Lite, packaging restages, product restages, product updates, restage