Tag Archives: Marketing Mix

What is a Brand? 5 vital branding questions…

Seems like a simple question and yet one gets as many answers as there are respondents.  The most frequent answer begins with a list of examples…  Something like… “Well, a Brand is… you know, Hellmann’s, or Axe or Planters Peanuts … Continue reading

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Leveraging Sponsorship Investment

Today, more than ever, companies are analyzing their investments carefully. Advertising and promotion budgets are scrutinized, leveraging different tools to measure the impact and success of the spend against objectives as well as comparatively across programs. In the world of … Continue reading

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