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Packaging restages have likewise experienced their share of issues when it comes to turning around a brand. Salon Selectives (where efforts were made to move away from the iconic pink and red bottles), Ice Breaker Pac (whose product and package … Continue reading
Turning around a struggling brand is one of the most difficult things for a marketer to accomplish. Indeed once a brand goes into a prolonged sales and market share slump, seldom does it experience a quick turnaround. To deal with … Continue reading
Posted in Blog, Brand Building, Uncategorized
Tagged brand positioning, brand restage, Coca-Cola, Coke, Miller Lite, packaging restages, product restages, product updates, restage