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Tag Archives: category innovation
What is a Brand? 5 vital branding questions…
Seems like a simple question and yet one gets as many answers as there are respondents. The most frequent answer begins with a list of examples… Something like… “Well, a Brand is… you know, Hellmann’s, or Axe or Planters Peanuts … Continue reading
Posted in Blog, Brand Building, Meetings & Events, News, Results, Uncategorized, Webcasts
Tagged brand innovation, brand positioning, brand renovation, brand restage, category innovation, category renovation, events, Marketing Mix, meeting planner, meetings, Nabisco, packaging restages, Proctor and Gamble, product updates, restage, sales communication, segmentation strategy
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Innovation Versus Renovation
Historically when consumer package goods companies were intent on growing their top-line, they looked to innovation in the form of new products, as the most expedient way of achieving this aim. Indeed innovation has historically been seen as the most … Continue reading
