Tag Archives: brand restage
Protected: Miller Lite…Why Restages Often Fail-Part 3
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Posted in Blog, Uncategorized
Tagged brand positioning, brand restage, Coca-Cola, Coke, Miller Lite, packaging restages, product restages, product updates, restage
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What is a Brand? 5 vital branding questions…
Seems like a simple question and yet one gets as many answers as there are respondents. The most frequent answer begins with a list of examples… Something like… “Well, a Brand is… you know, Hellmann’s, or Axe or Planters Peanuts … Continue reading
Posted in Blog, Brand Building, Meetings & Events, News, Results, Uncategorized, Webcasts
Tagged brand innovation, brand positioning, brand renovation, brand restage, category innovation, category renovation, events, Marketing Mix, meeting planner, meetings, Nabisco, packaging restages, Proctor and Gamble, product updates, restage, sales communication, segmentation strategy
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Miller Lite…Why Restages Often Fail–Part 1
Turning around a struggling brand is one of the most difficult things for a marketer to accomplish. Indeed once a brand goes into a prolonged sales and market share slump, seldom does it experience a quick turnaround. To deal with … Continue reading
Posted in Blog, Brand Building, Uncategorized
Tagged brand positioning, brand restage, Coca-Cola, Coke, Miller Lite, packaging restages, product restages, product updates, restage
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