Tag Archives: brand positioning

Protected: Miller Lite…Why Restages Often Fail-Part 3

There is no excerpt because this is a protected post.

Posted in Blog, Uncategorized | Tagged , , , , , , , , | Enter your password to view comments.

What is a Brand? 5 vital branding questions…

Seems like a simple question and yet one gets as many answers as there are respondents.  The most frequent answer begins with a list of examples…  Something like… “Well, a Brand is… you know, Hellmann’s, or Axe or Planters Peanuts … Continue reading

Posted in Blog, Brand Building, Meetings & Events, News, Results, Uncategorized, Webcasts | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Miller Lite…Why Restages Often Fail–Part 1

Turning around a struggling brand is one of the most difficult things for a marketer to accomplish. Indeed once a brand goes into a prolonged sales and market share slump, seldom does it experience a quick turnaround. To deal with … Continue reading

Posted in Blog, Brand Building, Uncategorized | Tagged , , , , , , , , | Leave a comment