The strength of The Resource Team comes from the depth and variety of the partners’ background. Each one of the principals brings to the table a wealth of experience and perspective. The services offered are based upon our expertise as well as areas we have identified as common challenges for companies. Below are the key services; however, we are available to discuss your current challenges and identify potential solutions. We know that not all challenges are easy to put into a single box.
New Product Creation & Launch
The Resource Team brings a vast amount of hands-on experience in taking companies/brands from the idea stage through marketplace introduction. We will assist you and your teams in every way possible to make for a successful new product launch…or when we feel the proposition is not financially sound, be courageous enough to ask that the project be altered or discontinued.
Brand Development / Brand Building
The Resource Team, formerly as brand management executives and now as consultants, has worked extensively in strengthening brand franchises, while achieving sales, revenue and market share growth. Whether it’s a fresh new idea on how best to communicate/promote your brand, or a major re-stage, we can assist you in achieving marketplace success.
Strategic Pricing & Trade Promotion Efficiency
While pricing activities have always played an important role in helping deliver desired profit margins while remaining competitive, the vast fluctuations in commodity costs these past several years have made getting pricing right an even higher priority. At The Resource Team, we believe that by taking a more strategic approach to pricing actions brands can turn these sharp commodity fluctuations into a real opportunity. By combining the use of a proprietary pricing model with our years of in-market experience, we can assist you in developing a pricing strategy that should deliver improved profit and/or revenue for your business.
Marketing Spending Efficiencies
Obtaining a high rate of return on your consumer and trade spending is critical to the success of your business. Through combining the use of a proprietary marketing mix model with our past client experience of how best to re-allocate spending, we can assist you in re-allocating marketing dollars to obtain ‘more bang for the buck’ and assist in growing your brands.
Consumer & Customer Marketing
The need to do more to build/strengthen your brand franchises, coupled with increased interest on the part of the retail trade to consider programs that provide consumer solutions, has significantly enhanced the role that consumer marketing should play as part of your total marketing mix. By working with your teams to efficiently develop customer marketing programs that build brand equity, while ensuring they are done in a way consistent with your retailers’ strategies, we have been successful in creating campaigns that have been well received by both our clients and their retail trading partners.
Customer Development & Sales Planning
The Resource Team brings extensive senior leadership of multi-functional Sales Teams across a broad range of categories and all retail channels. This includes the critical area of developing and executing a Sales Planning process with a Customer Business Planning approach. Linking brand strategy to execution with customers successfully is what delivers the growth plan.
Go To Market / Retail Implementation Strategies
The ability to develop and deliver a category, shelf management and in-store merchandising plan is often the difference between a sound business strategy and a financial plan that hits the revenue and profit goals. This is an area taking on increasing importance as retailers and suppliers have been cutting back on retail follow-up with challenging economic times and increasing commodity costs. It is imperative that creative and focused programs are developed and executed at the point of consumer purchase decisions–the retail store and shelf. The Resource Team has the ability to do both—put the plan together unique to the brand, category and channel and work with the client to develop the stable of retail resources allocated appropriately to execute the strategy.
Event Marketing & Planning
Understanding the overall business objectives of a company and how an event ties into the plan is a critical piece of planning a successful event. Whether the event is a consumer focused experiential program that is bridging the gap between marketing communications and the retail environment or a hospitality event catering to your clients and customers, our business approach to event marketing and planning sets us apart. We know that every event or hospitality experience is an opportunity to make a lasting impression with your customers and consumers. The event can help to define your company and your brands, what they represent and can provide an opportunity for those in attendance to establish a relationship with you and your products. At The Resource Team we believe that understanding your objectives, meticulous planning, and an unmatched attention to detail delivers flawless execution.
Organizational Planning & Development
The demands placed on resource allocation to improve the ROI on organization investment in people, structure and process require new thinking on how to put these elements together to deliver the plan with maximum productivity. Making sure resources are structured to take maximum advantage of the client’s brands and distribution channels is a key skill that requires knowledge and experience from years of dealing with these challenges. The Resource Team has this experience and has dealt with the varied economic environments that require constant adjusting of the structure and resources. Matching the resources to the market opportunities and demands is an important skill that is best delivered from experience, not a text.
Training & Motivation
Leadership has never been more important than in the current business and economic environments. The ability to recognize what skills is required by your organization, determine what you have and what are needed, the knowledge to build programs that provide the training required, and most importantly the personal knowledge of how to provide leadership to motivate the organization and deliver the plan are all strengths of The Resource Team. Years of dealing with these issues and growing the business allows The Resource Team to help clients develop programs to fit their unique situations. Challenging times require leaders who can drive multi-functional teams, integrate various organizational functions into a cohesive team and deliver the plan. A plan to accomplish this should be part of every organization.