Delivering ROI

Now more than ever programs need to move the volume needle while delivering a positive ROI. We have worked a with an established brand for several years to fold their sports sponsorship assets into their overall marketing plans. By spreading the assets out and having them work harder towards one central communication, the spend has become more effective and easier to leverage across platforms. The 360 Degree Activation plan not only delivered on the company’s objective of growing their brand share of the category by 2 points, it also did so very efficiently. In fact, on their marketing mix analysis, the program generated a 4:1 return. The best performing program in the mix.

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