Now more than ever programs need to move the volume needle while delivering a positive ROI. We have worked a with an established brand for several years to fold their sports sponsorship assets into their overall marketing plans. By spreading the assets out and having them work harder towards one central communication, the spend has become more effective and easier to leverage across platforms. The 360 Degree Activation plan not only delivered on the company’s objective of growing their brand share of the category by 2 points, it also did so very efficiently. In fact, on their marketing mix analysis, the program generated a 4:1 return. The best performing program in the mix.
Popular TagsA. G. Lafley Android brand innovation brand positioning brand renovation brand restage category innovation category renovation Coca-Cola Coke communication overload Community Give Back Corporate Philanthropy CPG email Evaluation events iPhone Marketing Mix meeting planner meetings Miller Lite motivation multiple segmentation orphan brnads packaging restages Proctor and Gamble product innovation product renovation product restages product updates QR Codes restage Retail ROI Rules of Investment sales communication segmentation strategy slides Smartphone Sponsorship Sustainability Team Building video webcast