Category Archives: News

The Retail Solution… Broker Evolution!

The CPG Broker model has gone through extensive change the last 25 years, moving from small regional positions consistent with the Retailers they called upon to fewer larger brokers dominating the national scene along with regional brokers supporting the few … Continue reading

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What is a Brand? 5 vital branding questions…

Seems like a simple question and yet one gets as many answers as there are respondents.  The most frequent answer begins with a list of examples…  Something like… “Well, a Brand is… you know, Hellmann’s, or Axe or Planters Peanuts … Continue reading

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Multiple Segmentation Strategy

Of considerable interest was the recent announcement by Procter & Gamble to divest as many as 100 of their brands. In making the announcement, Chief Executive A.G. Lafley expressed the view, that “less will be much more”, as the sale … Continue reading

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5 Reasons Why Webcasts Are Mission Critical

Your strategy is set, your opportunities have been prioritized, your year one targets defined.  Many hours and dollars have been invested in creative development culminating in the best corporate meeting you’ve ever led. The finest sales and marketing team in … Continue reading

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Art Drogue Receives Albers Award

“Arthur B. Drogue, retired senior vice president of customer development for the Americas at Unilever, and Richard G. Wolford, chairman, president and chief executive officer of Del Monte Foods, were presented with the William H. Albers Industry Relations Award by … Continue reading

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