Monthly Archives: September 2014

Miller Lite -Why Restages Sometimes Fail–Part 4

Restage Blog – Week IV: 7 Steps to a Successful Brand Restage For the last three weeks I’ve discussed some classic and some very expensive brand restage failures.  This week we close the loop on this discussion of how major brands … Continue reading

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Thinking of Becoming a CPG START UP…Read This First!

The Opportunity The time has never been better for CPG Start Ups… Consumers are demanding new products whose ingredients and resources originate from natural, organic and sustainable sources There are many new web based channels to reach and sell to … Continue reading

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Protected: Miller Lite…Why Restages Often Fail-Part 3

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What is a Brand? 5 vital branding questions…

Seems like a simple question and yet one gets as many answers as there are respondents.  The most frequent answer begins with a list of examples…  Something like… “Well, a Brand is… you know, Hellmann’s, or Axe or Planters Peanuts … Continue reading

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Miller Lite…Why Restages Sometimes Fail-Part 2

Packaging restages have likewise experienced their share of issues when it comes to turning around a brand. Salon Selectives (where efforts were made to move away from the iconic pink and red bottles), Ice Breaker Pac (whose product and package … Continue reading

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