Monthly Archives: June 2014

Leveraging Sponsorship Investment

Today, more than ever, companies are analyzing their investments carefully. Advertising and promotion budgets are scrutinized, leveraging different tools to measure the impact and success of the spend against objectives as well as comparatively across programs. In the world of … Continue reading

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Innovation Versus Renovation

Historically when consumer package goods companies were intent on growing their top-line, they looked to innovation in the form of new products, as the most expedient way of achieving this aim.  Indeed innovation has historically been seen as the most … Continue reading

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Are You Connecting or Just Posting?

With the myriad of communication tools at our disposal today, there is no doubt that we are all communicating far more often and much more voluminously than ever before… But are we “connecting“?  While both are mission critical to our … Continue reading

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