Monthly Archives: February 2014

Resource Team – Press Release

Among the services we will be offering clients are Strategic Planning, Brand Strategy, Trade Promotion Strategy and Planning, Strategic Pricing, Achieving Marketing Efficiencies, Retail Market Execution, and Event Marketing. What differentiates our team is that we play a pivotal role in the successful execution of these recommendations to achieve marketplace winning results! Continue reading

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Delivering ROI

Now more than ever programs need to move the volume needle while delivering a positive ROI. We have worked a with an established brand for several years to fold their sports sponsorship assets into their overall marketing plans. By spreading … Continue reading

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Community Team Building – A Great way to give back to your consumers

A major CPG manufacturer based in the North East sought to reinvent their approach to team building at their national and regional meetings. Their objective was to strengthen organizational trust, pride and purpose while emphasizing the company’s core values in … Continue reading

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Price Elasticity Study

Working with the Mexican division of a major global CPG company, a study was conducted to better understand the ROI on marketing spending, coupled with a price elasticity study in a product category where the firm had several leading brands. … Continue reading

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Retail Renewal

Retail Renewal – Are you delivering desired results and does your organization fully support retail execution from the top down? Continue reading

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Art Drogue Receives Albers Award

“Arthur B. Drogue, retired senior vice president of customer development for the Americas at Unilever, and Richard G. Wolford, chairman, president and chief executive officer of Del Monte Foods, were presented with the William H. Albers Industry Relations Award by … Continue reading

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Communicating to Consumers – a Multi‐Tiered Approach

The traditional way of reaching consumers has fundamentally changed as shifts in technology, viewing habits, new media, evolving lifestyles and demands on consumers’ time have changed the media landscape forever. While these massive changes can be perplexing for some marketers, … Continue reading

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